Selling clothing practice report is not less than 3000 words (urgent, school is going to school)

Tracey

January 1, 2023 at 4:42 pm

Internship Report -Seven Wolf Clothing Store Sales Internship Name: ******** Class: **************** Unit: Fujian Seven Wolf Industry Co., Ltd.
Intern department: Sales Department
Internship positions: Shopping guide
Intern location: Fujian Quanzhou and Xiamen, Fujian n Intern time: ****************** **********************, the three -month internship is over. In these three months of internships, it is close to society, enriched social experience, and enables themselves With a preliminary perceptual understanding, and learned many knowledge outside of textbooks, it has benefited. Now I have made a job of work on the internships of these three months. First introduce my internship unit:
. Overview of the internship unit
1. The nature of the internship unit: Fujian Seven Wolf Industrial Co., Ltd. is a private entity. Founded in July 2001, its predecessor, Fujian Seven Wolf Made Industry Co., Ltd., was established in June 1990.
2. The size of the internship unit: a medium -sized enterprise, the modern factory is designed and built according to international standards, which can produce more than 2 million pieces of various types of clothing. Group fixed assets: 85 billion yuan. More than 3800 employees. There are currently more than 1,000 specialty stores (halls, cabinets)
3. The operating status of the internship unit: good economic benefits, the leading position in the same industry in Fujian, is the only listed company in Fujian clothing enterprises. Since 1995, the company has taken the lead in introducing the concept of franchise and fully expanding its monopoly plans. The market comprehensive share has maintained the first place in the field of leisure clothing for five consecutive years.
4. The main products of the internship unit: the group is the main business of clothing, involving cigarettes, alcohol, tea, leather goods, real estate and other diversified industries. The clothing is famous for the production of men’s clothing series, mainly for men’s tomato, suit, T -shirt, tie, socks, shoes and other series of products. Among them, seven wolf eggplant shirts are the most famous, known as the “king of eggplant”.
5. The main production or business processes of the internship unit:
5.1 The company’s sales model is self -produced. The company has an excellent clothing designer of H.K, Shanghai, Japan, and Japan’s three places. The latest styles are designed twice a year. It is produced by a large number of production workshops. There are also some products that are exported.
5.2 Specialty store process: Preparation before business -change work clothes, wearing work cards, checking instruments -cleaning sanitary sorting cargo shelves -participating in the morning meeting -starting business -preparations for display combination planning —— Receive customers -welcome customers -pay attention to customers -display products -introduce products -verify bid opening -checking documents -packaging products -delivery products -other supporting products introductions Later -account audit -environmental sanitation -regular organization -the environment clearance
6. The operating management characteristics and advantages and disadvantages of the internship unit
6.1 The group has always adhered to the “people -oriented” enterprise business principles: high -quality talents in the fields of scientific research, marketing, business management, etc. The training of “strengthening responsibility and improving brand awareness” is trained to train employees. By giving full play to their initiative, enthusiasm, and creativity through effective incentives for employees, to maximize the potential of employees, to better realize the fit of personal goals and corporate goals.
6.2 Proficiency and disadvantages
: Blind: brand advantages, marketing network advantages, rich advantages in management team market experience, international professional design team advantages, advanced production equipment and technology advantages, customer service advantages.
: First, the company’s asset size is small. Compared with domestic excellent clothing companies, the scale of assets is relatively small, and the ability to resist risks is relatively weak, resulting in lack of talents in the company in terms of capital operation and human resources management. The second is the risk of overcapacity. Due to the fierce competition in the clothing industry, if the company’s sales capacity and marketing planning capacity cannot be improved simultaneously, some company’s production capacity will not fully exert the effectiveness in the future. The third is the risk of counterfeiting products. After the brand’s popularity is increased, the market may have illegal business activities in the market, which will cause the company’s economic interests to be seriously harmed. Fourth, the risk of consumer groups is single. The seven wolf positioning consumption age range is 20-55 years old, of which male aged 30-40 is the main consumer group. I think the company’s consumption trends should be expanded to women’s clothing, children’s clothing, and various products related to clothing, forming a relatively comprehensive product group, looking for new growth points. At the same time, make full use of its own brand advantages, open some unique living halls, introduce the concept of free clothing, allow customers to design and match clothing by themselves, and the company will be produced, so that customers can fully experience all the “God” consciousness that they are the master of their own master. In this way, it can have considerable consumer groups, and it is also more conducive to promoting its own brand image.
. Overview of this internship
1. Initially, the company’s headquarters and factories
At first, we visited the company’s headquarters and factories. The seven wolf senior leisure clothing industrial park covers an area of more than 110,000 square meters. Life is a garden -style industrial park. It is the first -class men’s and casual clothing production base in China. The green area is 40%. The production environment is clean and environmentally friendly, waste gas, waste water, waste gas, and noise. Under the explanation of the factory director, we learned that the actual production line of the workshop and the classrooms in the university are two different concepts. With a day of time, we conducted a detailed observation of the production line and conducted a direct exchange with the staff of the workshop to initially understand the real situation of clothing production. At the same time, during the visit, we clearly felt the enthusiasm of employees ‘work, which made us quickly integrate into it, and realized the affirmation and inspiration of employees’ work performance of the corporate humanities. During the following internship, we gradually realized the shortcomings of production management and production operations and communication. In the internship report submitted to the company every half a month Method. Our way of thinking is changing, the perspective of the problem is changing, and the ability to analyze the problem has gradually improved.
For the next few days, in the seven wolf management colleges, we conducted some courses training: the daily workflow of the shopping guide, such as the four major modules and nine major processes. Operation work practice. Display skills. Fabric knowledge. Corporate culture lecture. Company’s rules and regulations. Business etiquette and so on; and cooked the color number and model number of the product. I have initially mastered the basic knowledge of some work at work, which deepen my understanding of the corporate culture of seven wolf men’s clothing, and enhanced the cohesion and centripetal force of the enterprise. Looking at the hurried werewolves, looking at the role models that had achieved success in unremitting efforts, and watching those who worked in the industry, no matter from leadership to ordinary workers, they had the vitality of the spirit. We are the best, we are the best team “is an intuitive interpretation. “Integrity, truthfulness, dedication, dedication”, “challenge life, never look back”, the company does not only leave the slogan only verbally, but convert it into the corporate philosophy, deeply rooted in every root of each other, and deeply rooted in every. In the hearts of an employee, let the employees keep in mind the corporate culture they represent, and use this to encourage their work and wake up the people who do not forget.
2. Three -month terminal internship (that is, my internship experience)
In order to allow us to understand the entire clothing sales market and related processes, familiar with the latest styles and design of the brand: we are prepared every 2 months I was divided into Quanzhou Store for 2 months; in the third month, I was divided into Xiamen Hexiang Store -two shops with the largest gap.
Now introduce the basic conditions of these two stores
① Quanzhou store is very small, the shop display is simple, and the store has fewer goods, but at the crossroads, the geographical location is very convenient. There are Bank of China around. China Travel, Commercial Street, etc. … I think the performance of Quanzhou store is brilliant and the following points are related to: 1. Quanzhou people pay more attention to the combination of clothes and their own identities and status, and highly respect the local brand. The local brand is strong. , Fully grasped the consumption psychology of local consumers. As a well -known brand in the country, the Seven Wolf is naturally buyers. 2. Grasp the “passenger flow” is the basic business principle of “money flow”: in the car water and horses, open shops in the lively area of people, the crowds of people are the potential source of customers. Demand must have good performance.
② The area of Xiamen stores is more than three times that of Quanzhou stores, and the goods are much richer than the Quanzhou store. Although the Xiamen store is a golden port, it is basically at the middle and lower reaches in terms of performance. Because the main group of consumption is the white -collar class, which is generally a high consumer group. In this open city, internationally renowned brands gathered, and most of the white -collar workers dismissed domestic brands and only chose the world -famous brand; while consumer groups with low income believe that seven wolves are domestic brands, but the price is expensive. The most is the most expensive. A cheap piece of clothes also cost more than 200, so most of them do not buy it; a large shop, like a concept store, has a very small flow of people, and guests see that there is no one in the shop, and they will not come in to patronize to visit the shop to visit the shop. In addition, this brand in Xiamen lacks advertising effects, and there is no enough appeal to compete with the world brand. Therefore, I don’t think it is a good reason to study consumers’ consumption psychology.
During the two months in Quanzhou store, the rhythm of work was very tight. The working hours were divided into morning classes (8:40 am to 5 pm), evening shifts (3 pm to 12 pm) and Class C (Class C) From 7 to 10 pm), one minute late to deduct 1 yuan as love money. As soon as I went to the store to report, I started to work immediately. From the beginning of the store in the store, after a few days of work, I was familiar with the size, color, price, fabric and washing method of the clothing. Every day at the peak period is 3 o’clock in the afternoon and 9pm. There will be the most flow of people, and there will be a long queue when buying. Therefore, everyone is very enthusiastic. Each year a year ago, the store manager of each specialty store was fighting. We took more than ten days of all day, and more than ten hours a day. Although it is very tired, it has also summarized a lot of experience in clothing sales. In fact, the most important thing in sales is to figure out and grasp the psychology of customers. I divide customers into three categories: casual strolling type, brand trust type, and comparative purchase type. Be able to distinguish its type from the expressions and behaviors of customers and prepare targeted services. And everyone will buy new clothes and people who enter the store years ago. No matter whether the customer will buy it in the end, it must be meticulous to introduce the relevant information of the product to the customer. experience. The Quanzhou Store must be done on the day of the day, so it is very late to get off work. After New Year’s Day, almost one or two o’clock in the middle of the night. It often gets more than two o’clock in the middle of the night. However, when I work every day, I keep myself in a state of fullness in the store. I am enthusiastic, fast and accurately serving every customer to treat guests with courtesy. I will first understand the customer’s interest and hobbies of the goods, and sincerely hope that every customer will wear the most comfortable clothing for them. At the same time, we will also seriously answer the questions raised by the customer to the product, so that customers can buy the clothing that suits them best. When customers wear satisfactory clothes and leave the store with praise, it is my greatest happiness. During this time before the New Year, the shop was as lively as a vegetable market every day. When the bells of twelve o’clock have sounded, our store’s 1.2 million performances have reached the standard this month, because everyone is very pleased, because every day is like a day of fighting. Finally there are rewards. I haven’t rest for more than two months. Although everyone is very hard, they are proud of their achievements. I learned customer service, store operation, accounts and items management in Quanzhou Store. I really realized the hardships of work, but this also made myself grow. My sales performance in Quanzhou Store was prominent. I sold more than 20,000 in half a month. The manager praised me. It really felt proud. Because I feel that I have paid a lot of effort, and I also get a lot of returns. The tension and orderly work every day allows me to deeply understand the importance of teamwork. A person’s strength is very limited. Only the power of employees can Quanzhou store achieve the glorious performance of the first monthly performance.
The new year when the Xiamen store was completed. After the year, the seven wolves fully promoted the “green store” and “100 % customer satisfaction service” activities. Promote health, leisure, return to nature, green and environmentally friendly space and service concepts in the terminal store. This activity attaches great importance to the display: from matching products, decoration of the shop, the configuration of props, the color of the light, the matching of the shop products, the creation of music atmosphere, high -quality services, the in place information feedback system, the atmosphere of everyone in the store, the atmosphere of everyone in the store Very active, clothing is more complete than Quanzhou stores and novel styles. However, this activity did not drive the growth of sales. The Xiamen store is still in the confusion of sales … It is precisely the off -season after the year, and the business is more cold. Therefore, the days in the Xiamen store are more idle. I have made full use of the free time to learn cashier and warehouse management. The two computer systems that can be proficient in the cash register and fill in the “Operation Overview News Form”. For example: the cashier must make a 3T telephone return visit every day to make historic consumer records; shopping guide must make a customer record, and fill in the customer information card carefully to develop VIP customers; The MA7 alien ratio (refers to the average daily sales performance and the ratio of sales performance on the day in the last 7 days). Through the analysis of the MA7 alien ratio, it can be seen that the MA7 alien ratio of MA7 from Monday to Friday is significantly lower than the weekend holiday. The leader of the Xiamen store gave me the opportunity to fully exercise, so that I was responsible for the points and accounts in a region every day. Later, more than a thousand pieces of goods in each area, as well as regularly adjusting goods, replenishment, and returning positions, which increased the difficulty to make accounts, and I could also complete it accurately. The Xiamen store is replacing the display every day. After a period of exercise, I can also match and put on a whole set of clothing for model props. The clerks of the Xiamen store are very young, and everyone gets along well. During the off -season sales, they learn from experienced shopping guide to enrich themselves. After getting the company’s permission, Xiamen stores can open a temporary learning course training course in the store every day early military training, which improves the quality of shopping guide and inspires the enthusiasm of employees. One of the most impressive things in the Xiamen store: I was shopping for a customer, he asked to buy a shirt. I think he has a high body but thin, and it is not suitable for vertical stripes. Essence In the end, I chose three styles, one horizontal stripe, the other looks a little bit tasteful, and the other is elegant. The colors are very sunny and refreshing. He was very intentional after trying, so he talked to me, saying that he didn’t see a piece of clothes in many places in Xiamen. When I started to enter the seven wolves, I thought it was very earthy, which was just shopping. I didn’t plan to buy it. As a result, I chose him the clothing he liked to be very satisfied. He only planned to buy one. The shirt, I bought more west clothes, I chose a relatively young and tasteful coffee -colored striped sleeve. The tie is complementary color with the suits he bought. During the shopping guide, I found that his legs were a little disabled, so I chose loose pants to make up for the visual effects; in the end he praised my vision, the matching clothing was reasonable, and let me provide me with the clothing matching on his body. The opinion and the consumer gold card were handled. In the end, he took the initiative to leave me a business card. It was actually the 3rd World World Paralympic High Championship. This is the most meaningful gold card run by the internship as a shopping guide. From this little thing to sell clothes, it can be seen that as long as you can treat customers sincerely and think about it, it is a kind of happiness for customers. I also encountered a lot of foreign customers in the store. I greet them with sweet smiles and enthusiastic services. They would stretch out their thumbs and said, “Very Good!” These are all affirmation of my work. I am for this. I am proud!
The three -month -old shop life allowed me to learn a lot and enrich myself; the staff of the specialty store lost a lot. Essence However, I found that the best stores have 5 most basic solid pillars, creating value for customers in five interlocking areas.
a. provide the solution. For example, as a manager, it is not enough to ensure that the quality of clothing sells well is not enough. You have to hire salesperson who can help customers find fit and decent clothes. They must have rich professional knowledge and provide professional knowledge services. Order. Of course, the shopping guide must be allowed to determine the training goals through each training. For example, a. Service skills training. b. Commodity knowledge and management training. c. Store assignment skills training. d. Thoughts of ideas. In this way, the overall quality of shopping guide has improved, and the sales performance or service level will be greater improved, which can more conducive to cultivating team spirit.
B. Really respect customers. There must be a positive attitude towards work, neat goods, reasonable placement, and product price list. Optical price.
c. Establish emotional connection with customers. Close to customers, like and trust. Remembering some basic techniques that are close to customers: “Three -meter principle” means that when the customer is three meters away, you can say hello to the customer, smile, and contact. Take the initiative to say hello to customers. Shopping guide should also pay attention to: a. Customers’ expressions and reactions, observe words. b. Questions should be cautious, and do not involve personal privacy. c. The distance between communication with customers should not be too close or too far. The correct distance is about one meter five, which is also the social distance we often say.
D. Formulate fair and reasonable prices, not the lowest price. Understand the value of value equal to customers. Promoting promotions and guaranteeing sales of products.
e. Provide convenience for customers. Modern people are like gold, so specialty stores must allow customers to easily find the products they want, and quickly check out and leave. Through clean and orderly store display, flexible checkout channel settings and other means, it brings real convenience to customers.
. My internship experience
Through this internship, I realized the importance of corporate culture to corporate life. Enterprise culture is an enterprise incorporated the humanistic concept that has never been integrated into the operating system in a manner, thereby rapidly improving the cohesion of the enterprise, and enhancing the ability of continuous innovation of the operating system. And innovation is not only the embodiment of entrepreneurial or employee personal value, but also an enterprise’s economic behavior that transcends traditional economic behavior is a more vitality and creative value of more value.
3 months of internship, I am very grateful to the company for helping me. Being able to have such an experience is beneficial to both now or in the future, and I feel that I am really lucky. Here, I can have the opportunity to deepen my clothing expertise through practice, and learn how to reasonably use the knowledge I learned in practical operations, so that I fully understand the necessity of teamwork, hone my own myself, The will, I got real exercise. I have learned many truths and methods for people, and I have learned to treat others kindly. I also learned to encourage myself to keep myself always maintain a good mentality! This also made me understand a lot of things, the hardships of survival, the hard work of work, and corrected the bad mentality of not cherishing the labor of others before, and understanding the complexity and diversity of society. In order to better understand the society, adapt to society, and integrate into society, we must continue to learn new knowledge, use it reasonably in practice, continuously improve our quality, exercise our ability, and enable ourselves to stand in fierce competition invincible position.
This at this moment; the most deep feeling is about to face graduation, no matter where you start and no matter what kind of work, a serious and practical attitude of work is the basis of success.

1 thought on “Selling clothing practice report is not less than 3000 words (urgent, school is going to school)”

Tracey
January 1, 2023 at 4:42 pm

Internship Report -Seven Wolf Clothing Store Sales Internship Name: ******** Class: **************** Unit: Fujian Seven Wolf Industry Co., Ltd.
Intern department: Sales Department
Internship positions: Shopping guide
Intern location: Fujian Quanzhou and Xiamen, Fujian n Intern time: ****************** **********************, the three -month internship is over. In these three months of internships, it is close to society, enriched social experience, and enables themselves With a preliminary perceptual understanding, and learned many knowledge outside of textbooks, it has benefited. Now I have made a job of work on the internships of these three months. First introduce my internship unit:
. Overview of the internship unit
1. The nature of the internship unit: Fujian Seven Wolf Industrial Co., Ltd. is a private entity. Founded in July 2001, its predecessor, Fujian Seven Wolf Made Industry Co., Ltd., was established in June 1990.
2. The size of the internship unit: a medium -sized enterprise, the modern factory is designed and built according to international standards, which can produce more than 2 million pieces of various types of clothing. Group fixed assets: 85 billion yuan. More than 3800 employees. There are currently more than 1,000 specialty stores (halls, cabinets)
3. The operating status of the internship unit: good economic benefits, the leading position in the same industry in Fujian, is the only listed company in Fujian clothing enterprises. Since 1995, the company has taken the lead in introducing the concept of franchise and fully expanding its monopoly plans. The market comprehensive share has maintained the first place in the field of leisure clothing for five consecutive years.
4. The main products of the internship unit: the group is the main business of clothing, involving cigarettes, alcohol, tea, leather goods, real estate and other diversified industries. The clothing is famous for the production of men’s clothing series, mainly for men’s tomato, suit, T -shirt, tie, socks, shoes and other series of products. Among them, seven wolf eggplant shirts are the most famous, known as the “king of eggplant”.
5. The main production or business processes of the internship unit:
5.1 The company’s sales model is self -produced. The company has an excellent clothing designer of H.K, Shanghai, Japan, and Japan’s three places. The latest styles are designed twice a year. It is produced by a large number of production workshops. There are also some products that are exported.
5.2 Specialty store process: Preparation before business -change work clothes, wearing work cards, checking instruments -cleaning sanitary sorting cargo shelves -participating in the morning meeting -starting business -preparations for display combination planning —— Receive customers -welcome customers -pay attention to customers -display products -introduce products -verify bid opening -checking documents -packaging products -delivery products -other supporting products introductions Later -account audit -environmental sanitation -regular organization -the environment clearance
6. The operating management characteristics and advantages and disadvantages of the internship unit
6.1 The group has always adhered to the “people -oriented” enterprise business principles: high -quality talents in the fields of scientific research, marketing, business management, etc. The training of “strengthening responsibility and improving brand awareness” is trained to train employees. By giving full play to their initiative, enthusiasm, and creativity through effective incentives for employees, to maximize the potential of employees, to better realize the fit of personal goals and corporate goals.
6.2 Proficiency and disadvantages
: Blind: brand advantages, marketing network advantages, rich advantages in management team market experience, international professional design team advantages, advanced production equipment and technology advantages, customer service advantages.
: First, the company’s asset size is small. Compared with domestic excellent clothing companies, the scale of assets is relatively small, and the ability to resist risks is relatively weak, resulting in lack of talents in the company in terms of capital operation and human resources management. The second is the risk of overcapacity. Due to the fierce competition in the clothing industry, if the company’s sales capacity and marketing planning capacity cannot be improved simultaneously, some company’s production capacity will not fully exert the effectiveness in the future. The third is the risk of counterfeiting products. After the brand’s popularity is increased, the market may have illegal business activities in the market, which will cause the company’s economic interests to be seriously harmed. Fourth, the risk of consumer groups is single. The seven wolf positioning consumption age range is 20-55 years old, of which male aged 30-40 is the main consumer group. I think the company’s consumption trends should be expanded to women’s clothing, children’s clothing, and various products related to clothing, forming a relatively comprehensive product group, looking for new growth points. At the same time, make full use of its own brand advantages, open some unique living halls, introduce the concept of free clothing, allow customers to design and match clothing by themselves, and the company will be produced, so that customers can fully experience all the “God” consciousness that they are the master of their own master. In this way, it can have considerable consumer groups, and it is also more conducive to promoting its own brand image.
. Overview of this internship
1. Initially, the company’s headquarters and factories
At first, we visited the company’s headquarters and factories. The seven wolf senior leisure clothing industrial park covers an area of more than 110,000 square meters. Life is a garden -style industrial park. It is the first -class men’s and casual clothing production base in China. The green area is 40%. The production environment is clean and environmentally friendly, waste gas, waste water, waste gas, and noise. Under the explanation of the factory director, we learned that the actual production line of the workshop and the classrooms in the university are two different concepts. With a day of time, we conducted a detailed observation of the production line and conducted a direct exchange with the staff of the workshop to initially understand the real situation of clothing production. At the same time, during the visit, we clearly felt the enthusiasm of employees ‘work, which made us quickly integrate into it, and realized the affirmation and inspiration of employees’ work performance of the corporate humanities. During the following internship, we gradually realized the shortcomings of production management and production operations and communication. In the internship report submitted to the company every half a month Method. Our way of thinking is changing, the perspective of the problem is changing, and the ability to analyze the problem has gradually improved.
For the next few days, in the seven wolf management colleges, we conducted some courses training: the daily workflow of the shopping guide, such as the four major modules and nine major processes. Operation work practice. Display skills. Fabric knowledge. Corporate culture lecture. Company’s rules and regulations. Business etiquette and so on; and cooked the color number and model number of the product. I have initially mastered the basic knowledge of some work at work, which deepen my understanding of the corporate culture of seven wolf men’s clothing, and enhanced the cohesion and centripetal force of the enterprise. Looking at the hurried werewolves, looking at the role models that had achieved success in unremitting efforts, and watching those who worked in the industry, no matter from leadership to ordinary workers, they had the vitality of the spirit. We are the best, we are the best team “is an intuitive interpretation. “Integrity, truthfulness, dedication, dedication”, “challenge life, never look back”, the company does not only leave the slogan only verbally, but convert it into the corporate philosophy, deeply rooted in every root of each other, and deeply rooted in every. In the hearts of an employee, let the employees keep in mind the corporate culture they represent, and use this to encourage their work and wake up the people who do not forget.
2. Three -month terminal internship (that is, my internship experience)
In order to allow us to understand the entire clothing sales market and related processes, familiar with the latest styles and design of the brand: we are prepared every 2 months I was divided into Quanzhou Store for 2 months; in the third month, I was divided into Xiamen Hexiang Store -two shops with the largest gap.
Now introduce the basic conditions of these two stores
① Quanzhou store is very small, the shop display is simple, and the store has fewer goods, but at the crossroads, the geographical location is very convenient. There are Bank of China around. China Travel, Commercial Street, etc. … I think the performance of Quanzhou store is brilliant and the following points are related to: 1. Quanzhou people pay more attention to the combination of clothes and their own identities and status, and highly respect the local brand. The local brand is strong. , Fully grasped the consumption psychology of local consumers. As a well -known brand in the country, the Seven Wolf is naturally buyers. 2. Grasp the “passenger flow” is the basic business principle of “money flow”: in the car water and horses, open shops in the lively area of people, the crowds of people are the potential source of customers. Demand must have good performance.
② The area of Xiamen stores is more than three times that of Quanzhou stores, and the goods are much richer than the Quanzhou store. Although the Xiamen store is a golden port, it is basically at the middle and lower reaches in terms of performance. Because the main group of consumption is the white -collar class, which is generally a high consumer group. In this open city, internationally renowned brands gathered, and most of the white -collar workers dismissed domestic brands and only chose the world -famous brand; while consumer groups with low income believe that seven wolves are domestic brands, but the price is expensive. The most is the most expensive. A cheap piece of clothes also cost more than 200, so most of them do not buy it; a large shop, like a concept store, has a very small flow of people, and guests see that there is no one in the shop, and they will not come in to patronize to visit the shop to visit the shop. In addition, this brand in Xiamen lacks advertising effects, and there is no enough appeal to compete with the world brand. Therefore, I don’t think it is a good reason to study consumers’ consumption psychology.
During the two months in Quanzhou store, the rhythm of work was very tight. The working hours were divided into morning classes (8:40 am to 5 pm), evening shifts (3 pm to 12 pm) and Class C (Class C) From 7 to 10 pm), one minute late to deduct 1 yuan as love money. As soon as I went to the store to report, I started to work immediately. From the beginning of the store in the store, after a few days of work, I was familiar with the size, color, price, fabric and washing method of the clothing. Every day at the peak period is 3 o’clock in the afternoon and 9pm. There will be the most flow of people, and there will be a long queue when buying. Therefore, everyone is very enthusiastic. Each year a year ago, the store manager of each specialty store was fighting. We took more than ten days of all day, and more than ten hours a day. Although it is very tired, it has also summarized a lot of experience in clothing sales. In fact, the most important thing in sales is to figure out and grasp the psychology of customers. I divide customers into three categories: casual strolling type, brand trust type, and comparative purchase type. Be able to distinguish its type from the expressions and behaviors of customers and prepare targeted services. And everyone will buy new clothes and people who enter the store years ago. No matter whether the customer will buy it in the end, it must be meticulous to introduce the relevant information of the product to the customer. experience. The Quanzhou Store must be done on the day of the day, so it is very late to get off work. After New Year’s Day, almost one or two o’clock in the middle of the night. It often gets more than two o’clock in the middle of the night. However, when I work every day, I keep myself in a state of fullness in the store. I am enthusiastic, fast and accurately serving every customer to treat guests with courtesy. I will first understand the customer’s interest and hobbies of the goods, and sincerely hope that every customer will wear the most comfortable clothing for them. At the same time, we will also seriously answer the questions raised by the customer to the product, so that customers can buy the clothing that suits them best. When customers wear satisfactory clothes and leave the store with praise, it is my greatest happiness. During this time before the New Year, the shop was as lively as a vegetable market every day. When the bells of twelve o’clock have sounded, our store’s 1.2 million performances have reached the standard this month, because everyone is very pleased, because every day is like a day of fighting. Finally there are rewards. I haven’t rest for more than two months. Although everyone is very hard, they are proud of their achievements. I learned customer service, store operation, accounts and items management in Quanzhou Store. I really realized the hardships of work, but this also made myself grow. My sales performance in Quanzhou Store was prominent. I sold more than 20,000 in half a month. The manager praised me. It really felt proud. Because I feel that I have paid a lot of effort, and I also get a lot of returns. The tension and orderly work every day allows me to deeply understand the importance of teamwork. A person’s strength is very limited. Only the power of employees can Quanzhou store achieve the glorious performance of the first monthly performance.
The new year when the Xiamen store was completed. After the year, the seven wolves fully promoted the “green store” and “100 % customer satisfaction service” activities. Promote health, leisure, return to nature, green and environmentally friendly space and service concepts in the terminal store. This activity attaches great importance to the display: from matching products, decoration of the shop, the configuration of props, the color of the light, the matching of the shop products, the creation of music atmosphere, high -quality services, the in place information feedback system, the atmosphere of everyone in the store, the atmosphere of everyone in the store Very active, clothing is more complete than Quanzhou stores and novel styles. However, this activity did not drive the growth of sales. The Xiamen store is still in the confusion of sales … It is precisely the off -season after the year, and the business is more cold. Therefore, the days in the Xiamen store are more idle. I have made full use of the free time to learn cashier and warehouse management. The two computer systems that can be proficient in the cash register and fill in the “Operation Overview News Form”. For example: the cashier must make a 3T telephone return visit every day to make historic consumer records; shopping guide must make a customer record, and fill in the customer information card carefully to develop VIP customers; The MA7 alien ratio (refers to the average daily sales performance and the ratio of sales performance on the day in the last 7 days). Through the analysis of the MA7 alien ratio, it can be seen that the MA7 alien ratio of MA7 from Monday to Friday is significantly lower than the weekend holiday. The leader of the Xiamen store gave me the opportunity to fully exercise, so that I was responsible for the points and accounts in a region every day. Later, more than a thousand pieces of goods in each area, as well as regularly adjusting goods, replenishment, and returning positions, which increased the difficulty to make accounts, and I could also complete it accurately. The Xiamen store is replacing the display every day. After a period of exercise, I can also match and put on a whole set of clothing for model props. The clerks of the Xiamen store are very young, and everyone gets along well. During the off -season sales, they learn from experienced shopping guide to enrich themselves. After getting the company’s permission, Xiamen stores can open a temporary learning course training course in the store every day early military training, which improves the quality of shopping guide and inspires the enthusiasm of employees. One of the most impressive things in the Xiamen store: I was shopping for a customer, he asked to buy a shirt. I think he has a high body but thin, and it is not suitable for vertical stripes. Essence In the end, I chose three styles, one horizontal stripe, the other looks a little bit tasteful, and the other is elegant. The colors are very sunny and refreshing. He was very intentional after trying, so he talked to me, saying that he didn’t see a piece of clothes in many places in Xiamen. When I started to enter the seven wolves, I thought it was very earthy, which was just shopping. I didn’t plan to buy it. As a result, I chose him the clothing he liked to be very satisfied. He only planned to buy one. The shirt, I bought more west clothes, I chose a relatively young and tasteful coffee -colored striped sleeve. The tie is complementary color with the suits he bought. During the shopping guide, I found that his legs were a little disabled, so I chose loose pants to make up for the visual effects; in the end he praised my vision, the matching clothing was reasonable, and let me provide me with the clothing matching on his body. The opinion and the consumer gold card were handled. In the end, he took the initiative to leave me a business card. It was actually the 3rd World World Paralympic High Championship. This is the most meaningful gold card run by the internship as a shopping guide. From this little thing to sell clothes, it can be seen that as long as you can treat customers sincerely and think about it, it is a kind of happiness for customers. I also encountered a lot of foreign customers in the store. I greet them with sweet smiles and enthusiastic services. They would stretch out their thumbs and said, “Very Good!” These are all affirmation of my work. I am for this. I am proud!
The three -month -old shop life allowed me to learn a lot and enrich myself; the staff of the specialty store lost a lot. Essence However, I found that the best stores have 5 most basic solid pillars, creating value for customers in five interlocking areas.
a. provide the solution. For example, as a manager, it is not enough to ensure that the quality of clothing sells well is not enough. You have to hire salesperson who can help customers find fit and decent clothes. They must have rich professional knowledge and provide professional knowledge services. Order. Of course, the shopping guide must be allowed to determine the training goals through each training. For example, a. Service skills training. b. Commodity knowledge and management training. c. Store assignment skills training. d. Thoughts of ideas. In this way, the overall quality of shopping guide has improved, and the sales performance or service level will be greater improved, which can more conducive to cultivating team spirit.
B. Really respect customers. There must be a positive attitude towards work, neat goods, reasonable placement, and product price list. Optical price.
c. Establish emotional connection with customers. Close to customers, like and trust. Remembering some basic techniques that are close to customers: “Three -meter principle” means that when the customer is three meters away, you can say hello to the customer, smile, and contact. Take the initiative to say hello to customers. Shopping guide should also pay attention to: a. Customers’ expressions and reactions, observe words. b. Questions should be cautious, and do not involve personal privacy. c. The distance between communication with customers should not be too close or too far. The correct distance is about one meter five, which is also the social distance we often say.
D. Formulate fair and reasonable prices, not the lowest price. Understand the value of value equal to customers. Promoting promotions and guaranteeing sales of products.
e. Provide convenience for customers. Modern people are like gold, so specialty stores must allow customers to easily find the products they want, and quickly check out and leave. Through clean and orderly store display, flexible checkout channel settings and other means, it brings real convenience to customers.
. My internship experience
Through this internship, I realized the importance of corporate culture to corporate life. Enterprise culture is an enterprise incorporated the humanistic concept that has never been integrated into the operating system in a manner, thereby rapidly improving the cohesion of the enterprise, and enhancing the ability of continuous innovation of the operating system. And innovation is not only the embodiment of entrepreneurial or employee personal value, but also an enterprise’s economic behavior that transcends traditional economic behavior is a more vitality and creative value of more value.
3 months of internship, I am very grateful to the company for helping me. Being able to have such an experience is beneficial to both now or in the future, and I feel that I am really lucky. Here, I can have the opportunity to deepen my clothing expertise through practice, and learn how to reasonably use the knowledge I learned in practical operations, so that I fully understand the necessity of teamwork, hone my own myself, The will, I got real exercise. I have learned many truths and methods for people, and I have learned to treat others kindly. I also learned to encourage myself to keep myself always maintain a good mentality! This also made me understand a lot of things, the hardships of survival, the hard work of work, and corrected the bad mentality of not cherishing the labor of others before, and understanding the complexity and diversity of society. In order to better understand the society, adapt to society, and integrate into society, we must continue to learn new knowledge, use it reasonably in practice, continuously improve our quality, exercise our ability, and enable ourselves to stand in fierce competition invincible position.
This at this moment; the most deep feeling is about to face graduation, no matter where you start and no matter what kind of work, a serious and practical attitude of work is the basis of success.

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