1 thought on “Restart 2020 group meal: difficult to start, “double noise” in progress | The opening of the group meal industry begins”
Eloise
At the beginning of 2019, Wang Xing, the founder of Meituan, published something pointed at his homepage: “Hearing a paragraph: 2019 may be the worst year in the past ten years, but it is the future. The best year in ten years. “ never thought that Wang Xing’s” chaotic language “was a word. In 2019, when the Chinese economy is undergoing the rigorous challenge of the Sino -US trade war game, in early 2020, the new crown epidemic of “Super Black Swan” broke out and swept the world. Ifly affected by the epidemic of new crown pneumonia, in just over 20 days, China’s entire catering industry has entered the “Glacier period”. At that time, the passenger flow returned to zero, and tens of millions of stores closed. In addition to sighing in small and medium -sized catering people, a number of social meal companies with stable cash flow and leading industry have also issued a help voice that could not be carried for 3 months. . The pain of “economic frozen” is also conducted to the entire group meal industry. Some old leading group food companies have declined in the same period and profits. On the verge of bankruptcy and failure. “Stability”, “support”, and “survive” has become a unified shouting within the first half of 2020 in the first half of 2020. But this new crown epidemic has also become a turning point in the group meal industry. It is still silently optimizing the resource allocation of the entire industry and promoting cross -border integration, transformation and upgrading. rn 回顾团餐业全年重大事件及内外部重要数据,能看到两点最显著的变化趋势:rn 这两条路似乎也预演了不同企业基因、不同经营理念、不同The ecological group meal company should move towards different development forms. In first, the construction of the central kitchen in the process of industrialization of the group meal. First of all, on the government side, according to public information, in 2020, in the construction of the central kitchen under the government, there are more than 30 projects that have been completed in operation. The key people’s livelihood projects are the first part of the municipal and district levels. Secondly, on the side of the group meal enterprise, in May, Shenzhen Debao Diet and Miss Foods joined forces to set up a “Nezha Meal Matching” to deploy the elementary and middle school students in the Central Plains. On September 2nd, Shanghai Maijin Di and Chengdu Grain Group, Chengdu Rail Resources Company, and Chengdu Wuhou Education Investment Company’s super -large central kitchen -Chengdu Tianfu Smart Kitchen Project has stepped up. At the end of November, Shanghai Mai Jindi participated in the investment construction (Urumqi) Silk Road Tianshan International Food City “Central Gulfu Industrial Park” project to complete the basic foundation construction. In addition, brand companies such as Bagu, Xibei, Starbucks, etc. are also “dead” central kitchen, and multiple projects with more than 100 million projects have been constructed. has just been launched, and the “Golden Dragon Fish” of the Grain and Oil Big Gearpium has also announced that it is planned to build a number of modern central kitchen industrial parks in the country within a few years. So began in 2020, why does the construction of the central kitchen continue to speed up? Macked view, affected by two major factors: Is are stricter policies, special school meals related n, in 2019, the new school meals “About the implementation of the main responsibility to strengthen campus food safety management Guidance, “Opinions” clearly clearly clearly allows outsourcing operations in elementary and middle schools and kindergartens, and must be operated independently. The aspect of the aspect of indicating that the school’s contract canteen market will be unprecedentedly squeezed. The traditional frying and fresh group meal mode will reach the end. On the other hand, the market is still there, and eating is just needed. but for most primary and secondary schools and kindergartens, if you want to operate the kitchen independently, it is not easy to make three meals a day. Do not consider whether the meal is delicious and the increase in costs, that is, the hidden dangers of food safety will make the school leaders of each school shocked. For the school without a canteen and the ability to provide independent meals, you want to quickly solve the choice of dining problems. It is a significant change in China’s population structure. The super -aged society is coming. The latest report predictions released by the China Development Foundation: Around 2022, the proportion of population over 65 years of age will account for It will reach 14%, and Chinese society will officially enter the aging society from an aging society. By 2050, China will be nearly 500 million years old and over the elderly, and the pressure of social pension will be huge. The measures to solve the “9073” of the pension problem in accordance with the country, more than 97%of the Chinese elderly in the future must be home -care and community pension. Essence At this time, the traditional business of ingredients is processed, and through the analysis of food engineering, food science, IE, and automated models, the construction of central kitchen is under processing, systematic, and informatized in -depth transformation. This system transformation is called: food industrialization. Although the market demand is huge, the self -built central kitchen can not be easily done. Not only does it invest in large investment, there are pre -facilitating conditions in the market, but also the difficulty of profitability. The chairman of Debao Dietary Group, Zhang Tianshu, once said in public sharing: This of more than 90%of the existing central kitchen in my country are basically in a loss state. Without a huge group meal business or other business support, it will definitely continue to lose money. Remember to do business first. It is estimated that the distribution of 10 million/month can achieve a balance point of profit and loss. The ingredients distribution business with government policy support, such as Yunnan, Guizhou, Jiangxi and other regions, although long -term stability, policy funds, financing support and other advantages, but the resources are scarce. Essence So the development model of the central chef as the starting point and the factory -like manufacturing industry, how to look at it is the field of big players. So the road to the waist group meal company, where is the future independent development? A cross -border, a young group of young groups in the upper side gave new coordinates. “You can lightly make the model, draw on the business model of Wanda Marriott, integrate high -quality category resources, and create a catering complex that adapted to the meal market” Pandora’s founder and chief product officer Xu Chuanjia told the group food industry. The project in the Huawei Beijing Research Institute as an example of Pandora’s newly invested project this year. This in it, it is a collection store of a well -known brand of social meals, not a traditional cafeteria. Man noodles and meat crickets are the master of social meal brands. Dumpling category is a well -known dumpling brand Xide (Pandora assists Huawei management). The special barbecue (grilled fish) is outside Jiangbian City (Pandora assists Huawei management). The basic meal is operated by the newly rising fast -food brand “Jiaoer Canteen”. Pandora itself has changed from a traditional group meal producer to a service provider for providing group meals. With the goal of the ultimate customer experience, supplemented by administration, focusing on project supervision and operation. Themids from traditional group meals are cooked as business models, combined with a large number of social meal brands, and the emergence and recognition of the pure platform business model with service -oriented -oriented, with deep social reasons. The needs of users’ meal changes hugely As China’s consumption upgrade has come to an end, new dining layers of various categories are emerging. In the food, people are eating more and more “exquisite”. More and more “tricky”. But at present, some groups of self -developed products and soliciting couple shops made from the mouth, and the overall lags behind social dining brands. This has led to the introduction of integration to meet the needs of diners to the greatest extent. The rise of people -oriented thoughts As more and more Chinese companies begin to pay attention to and practice the concept of people -oriented, in addition to sharing income and growing with employees, companies also arrange through various institutional arrangements through various institutional arrangements The right to evaluate the benefits to employees (the dietary committee composed of employees), instead of deciding like someone in the past by the administrative logistics department. The changes in the right to discourse and the right to assess the right to evaluate catering service providers (group meal companies that undertake the project) must be guided by employees’ satisfaction, so that employees are really willing to pay for your products and services. So the requirements for decoration environment, product richness, and service capabilities are also “rising to the water”, and gradually align with many social meal brands in Shopping Mall. But it is not easy to do a good job of catering complex mode that adapt to the meal scenario of the group. In addition to having the ability to integrate resource integration, it can attract the TOP -level brands in various categories to settle in, reaching a long -term “follow” linkage cooperation. This must also help them transform the supply chain, optimize SKU, production technology, and adapt to the characteristics of high price, concentrated consumption, and fast dining rhythm in the group scene. is more important to have the ability to establish in -depth interaction with customers to create a unique consumer experience. If said, what are the highlights of Pandora catering can grasp Party A’s heart, and their “deep interaction” operation model is one. For festival activities, generally traditional group meal companies will only passively carry out some free food delivery activities on holidays, and they will have little heart. but Pandora’s catering is different. It in their existing on -site operation and management system, for compulsory requesting each store resident team to do four user interaction activities four times a month, and each quarter planned a large -themed activity. Why do you do this? “Our idea is that users are friends. If you want to serve this group of people well, we must pay attention to communication and build this relationship with customers. Instead, Zhao Xintao, Director of Pandora Catering Market, said to the group food industry. What is the third living space? In according to Pandora’s definition: refers to not only restricted restaurants, but also covered different functions such as fresh supermarkets, leisure and entertainment centers, bars, water bars, multimedia conference rooms, etc. -here can meet the basic needs of employees to eat , It can also meet the needs of temporary office, leisure and entertainment. . In terms of advanced form, the waist dining company will transform into a type of property company with property management marketing planning two -way functions and light asset operation models. It, in terms of the benchmarking international giant Sodis, this form has a natural advantage to the company’s back -end service market, and the incremental imagination space is huge. but the current production capacity of group meal companies cannot be lost. This is the basic skill. “This type of model is currently suitable for corporate formats with high meals and large number of meals. It is not applicable to all group meal formats. In the new year, we will also increase the proportion of self -operated meals and strengthen Catering ability “Xu Chuanjia finally said.
At the beginning of 2019, Wang Xing, the founder of Meituan, published something pointed at his homepage: “Hearing a paragraph: 2019 may be the worst year in the past ten years, but it is the future. The best year in ten years. “
never thought that Wang Xing’s” chaotic language “was a word.
In 2019, when the Chinese economy is undergoing the rigorous challenge of the Sino -US trade war game, in early 2020, the new crown epidemic of “Super Black Swan” broke out and swept the world.
Ifly affected by the epidemic of new crown pneumonia, in just over 20 days, China’s entire catering industry has entered the “Glacier period”.
At that time, the passenger flow returned to zero, and tens of millions of stores closed. In addition to sighing in small and medium -sized catering people, a number of social meal companies with stable cash flow and leading industry have also issued a help voice that could not be carried for 3 months.
. The pain of “economic frozen” is also conducted to the entire group meal industry. Some old leading group food companies have declined in the same period and profits. On the verge of bankruptcy and failure.
“Stability”, “support”, and “survive” has become a unified shouting within the first half of 2020 in the first half of 2020.
But this new crown epidemic has also become a turning point in the group meal industry. It is still silently optimizing the resource allocation of the entire industry and promoting cross -border integration, transformation and upgrading. rn 回顾团餐业全年重大事件及内外部重要数据,能看到两点最显著的变化趋势:rn 这两条路似乎也预演了不同企业基因、不同经营理念、不同The ecological group meal company should move towards different development forms.
In first, the construction of the central kitchen in the process of industrialization of the group meal.
First of all, on the government side, according to public information, in 2020, in the construction of the central kitchen under the government, there are more than 30 projects that have been completed in operation. The key people’s livelihood projects are the first part of the municipal and district levels.
Secondly, on the side of the group meal enterprise, in May, Shenzhen Debao Diet and Miss Foods joined forces to set up a “Nezha Meal Matching” to deploy the elementary and middle school students in the Central Plains.
On September 2nd, Shanghai Maijin Di and Chengdu Grain Group, Chengdu Rail Resources Company, and Chengdu Wuhou Education Investment Company’s super -large central kitchen -Chengdu Tianfu Smart Kitchen Project has stepped up.
At the end of November, Shanghai Mai Jindi participated in the investment construction (Urumqi) Silk Road Tianshan International Food City “Central Gulfu Industrial Park” project to complete the basic foundation construction.
In addition, brand companies such as Bagu, Xibei, Starbucks, etc. are also “dead” central kitchen, and multiple projects with more than 100 million projects have been constructed.
has just been launched, and the “Golden Dragon Fish” of the Grain and Oil Big Gearpium has also announced that it is planned to build a number of modern central kitchen industrial parks in the country within a few years.
So began in 2020, why does the construction of the central kitchen continue to speed up?
Macked view, affected by two major factors:
Is are stricter policies, special school meals related n, in 2019, the new school meals “About the implementation of the main responsibility to strengthen campus food safety management Guidance, “Opinions” clearly clearly clearly allows outsourcing operations in elementary and middle schools and kindergartens, and must be operated independently.
The aspect of the aspect of indicating that the school’s contract canteen market will be unprecedentedly squeezed. The traditional frying and fresh group meal mode will reach the end.
On the other hand, the market is still there, and eating is just needed.
but for most primary and secondary schools and kindergartens, if you want to operate the kitchen independently, it is not easy to make three meals a day. Do not consider whether the meal is delicious and the increase in costs, that is, the hidden dangers of food safety will make the school leaders of each school shocked.
For the school without a canteen and the ability to provide independent meals, you want to quickly solve the choice of dining problems.
It is a significant change in China’s population structure. The super -aged society is coming.
The latest report predictions released by the China Development Foundation:
Around 2022, the proportion of population over 65 years of age will account for It will reach 14%, and Chinese society will officially enter the aging society from an aging society. By 2050, China will be nearly 500 million years old and over the elderly, and the pressure of social pension will be huge.
The measures to solve the “9073” of the pension problem in accordance with the country, more than 97%of the Chinese elderly in the future must be home -care and community pension. Essence
At this time, the traditional business of ingredients is processed, and through the analysis of food engineering, food science, IE, and automated models, the construction of central kitchen is under processing, systematic, and informatized in -depth transformation.
This system transformation is called: food industrialization.
Although the market demand is huge, the self -built central kitchen can not be easily done. Not only does it invest in large investment, there are pre -facilitating conditions in the market, but also the difficulty of profitability.
The chairman of Debao Dietary Group, Zhang Tianshu, once said in public sharing:
This of more than 90%of the existing central kitchen in my country are basically in a loss state. Without a huge group meal business or other business support, it will definitely continue to lose money. Remember to do business first. It is estimated that the distribution of 10 million/month can achieve a balance point of profit and loss.
The ingredients distribution business with government policy support, such as Yunnan, Guizhou, Jiangxi and other regions, although long -term stability, policy funds, financing support and other advantages, but the resources are scarce. Essence
So the development model of the central chef as the starting point and the factory -like manufacturing industry, how to look at it is the field of big players.
So the road to the waist group meal company, where is the future independent development? A cross -border, a young group of young groups in the upper side gave new coordinates.
“You can lightly make the model, draw on the business model of Wanda Marriott, integrate high -quality category resources, and create a catering complex that adapted to the meal market” Pandora’s founder and chief product officer Xu Chuanjia told the group food industry.
The project in the Huawei Beijing Research Institute as an example of Pandora’s newly invested project this year.
This in it, it is a collection store of a well -known brand of social meals, not a traditional cafeteria.
Man noodles and meat crickets are the master of social meal brands.
Dumpling category is a well -known dumpling brand Xide (Pandora assists Huawei management).
The special barbecue (grilled fish) is outside Jiangbian City (Pandora assists Huawei management).
The basic meal is operated by the newly rising fast -food brand “Jiaoer Canteen”.
Pandora itself has changed from a traditional group meal producer to a service provider for providing group meals. With the goal of the ultimate customer experience, supplemented by administration, focusing on project supervision and operation.
Themids from traditional group meals are cooked as business models, combined with a large number of social meal brands, and the emergence and recognition of the pure platform business model with service -oriented -oriented, with deep social reasons.
The needs of users’ meal changes hugely
As China’s consumption upgrade has come to an end, new dining layers of various categories are emerging. In the food, people are eating more and more “exquisite”. More and more “tricky”.
But at present, some groups of self -developed products and soliciting couple shops made from the mouth, and the overall lags behind social dining brands. This has led to the introduction of integration to meet the needs of diners to the greatest extent.
The rise of people -oriented thoughts
As more and more Chinese companies begin to pay attention to and practice the concept of people -oriented, in addition to sharing income and growing with employees, companies also arrange through various institutional arrangements through various institutional arrangements The right to evaluate the benefits to employees (the dietary committee composed of employees), instead of deciding like someone in the past by the administrative logistics department.
The changes in the right to discourse and the right to assess the right to evaluate catering service providers (group meal companies that undertake the project) must be guided by employees’ satisfaction, so that employees are really willing to pay for your products and services.
So the requirements for decoration environment, product richness, and service capabilities are also “rising to the water”, and gradually align with many social meal brands in Shopping Mall.
But it is not easy to do a good job of catering complex mode that adapt to the meal scenario of the group.
In addition to having the ability to integrate resource integration, it can attract the TOP -level brands in various categories to settle in, reaching a long -term “follow” linkage cooperation.
This must also help them transform the supply chain, optimize SKU, production technology, and adapt to the characteristics of high price, concentrated consumption, and fast dining rhythm in the group scene.
is more important to have the ability to establish in -depth interaction with customers to create a unique consumer experience.
If said, what are the highlights of Pandora catering can grasp Party A’s heart, and their “deep interaction” operation model is one.
For festival activities, generally traditional group meal companies will only passively carry out some free food delivery activities on holidays, and they will have little heart.
but Pandora’s catering is different.
It in their existing on -site operation and management system, for compulsory requesting each store resident team to do four user interaction activities four times a month, and each quarter planned a large -themed activity.
Why do you do this?
“Our idea is that users are friends. If you want to serve this group of people well, we must pay attention to communication and build this relationship with customers. Instead, Zhao Xintao, Director of Pandora Catering Market, said to the group food industry.
What is the third living space?
In according to Pandora’s definition: refers to not only restricted restaurants, but also covered different functions such as fresh supermarkets, leisure and entertainment centers, bars, water bars, multimedia conference rooms, etc. -here can meet the basic needs of employees to eat , It can also meet the needs of temporary office, leisure and entertainment.
. In terms of advanced form, the waist dining company will transform into a type of property company with property management marketing planning two -way functions and light asset operation models.
It, in terms of the benchmarking international giant Sodis, this form has a natural advantage to the company’s back -end service market, and the incremental imagination space is huge.
but the current production capacity of group meal companies cannot be lost. This is the basic skill.
“This type of model is currently suitable for corporate formats with high meals and large number of meals. It is not applicable to all group meal formats. In the new year, we will also increase the proportion of self -operated meals and strengthen Catering ability “Xu Chuanjia finally said.