5 thoughts on “How should the nursing home do marketing?”

  1. China’s pension industry has faced huge market demand, but the pension market has never developed well. Integrating data analysis, we put forward the following suggestions on the development of the pension industry:
    1. The type of service type diversified;
    2. Improve the level of staff;
    3. Increase door service;
    4. Public opinion guidance.
    Baidu big data comprehensive conclusions: At this stage, the people who pay attention to the nursing homes are still mainly young children. Children are the only decision makers of the elderly to choose the elderly institution. The dissemination of the brand and content of the nursing home in the future should also take the preferences of young children as the starting point. Only when the advertising dissemination of the decision makers and deeply affects the decision makers is a successful marketing action.
    The portrait of the elderly:
    The brand competition situation is changing, consumers are more willing to pay extra costs for valuable products and services. Consumers’ purchase decisions have become more complicated. They prefer to attract attractive brands, find innovative products and services that can meet their own needs and uniqueness, and be more willing to pay more for their favorite brands.
    The basic knowledge of the nursing of the community public welfare elderly people, community festivals, theme day activities experience activities, retired old party members, empty nest elderly condolences and other activities, let more people understand the brand, understand the real life of the nursing home, and willing Buy for the elderly life.
    If offline is the stealing position of traffic, and online is the collection of traffic. After many people have awareness of the brand, they will get used to searching for keywords and such as “XX nursing home” and “XX nursing home” on Baidu. Long -tail words, industry understanding and reputation comparison, at this time online publicity is particularly important.
    If when you care about the customer’s retrieval, you cannot see the corresponding brand, and will be robbed of traffic by other competing products and transformed into your own users.
    The full link of the behavior of the Internet:

    In concludes, the drainage acquisition of the pension industry requires an integrated marketing of online and offline, and deeply excavate offline offline Flow, layout online, and make this set of combined fists. Online and offline integration marketing is the best marketing strategy.

  2. For details, please refer to my nursing home marketing model
    1. Create a website. At present, young people are looking for nursing homes to find online, so it is effective for online promotion. Each everyone has posted a post.
    2. Through the community, the hospital finds a part -time worker, gives them a promise, introduces a person, and lifts 50 yuan a month of love fee to ensure that the month and the month are inscribed. Facing the community and nursing homes to work.
    3, various market exhibitions, hold consultation activities, or discount activities.
    4, bus advertisement, banner, etc.
    others can communicate privately. Everyone studies together.

  3. As long as the nursing homes are reasonable, they can hardly be full of marketing. Of course, you can also go through the community neighborhood committee near the hospital, the return visits of discharge patients, and so on.

  4. Proper propaganda is necessary, but the quality of internal service is the core issue. Otherwise, it is even more fatal to live one and take one. Today, it attaches great importance to reputation and popularity. The advertising effect of the elderly and their families is infinite. Especially for the elderly institutions at the beginning of the establishment, we must pay attention to every elderly person who stays.
    The hospital -based pension institutions should be a general trend, especially private hospitals. The combination of medical care is its unique highlight.

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