What do I think of the elderly institution? ——The key points for examining the eight key points of the elderly institution

1 thought on “What do I think of the elderly institution? ——The key points for examining the eight key points of the elderly institution”

  1. Li Gongzi was amended in Shenzhen on July 25, 2015 in Shenzhen

    The business projects such as Shenzhen

    When you need to grasp the key points, you ca n’t get all your face and generally understand it.

    The experience of multiple inspections and the actual needs of the elderly projects, summarized the following eight aspects, and you need to learn more about the inspection.

    The localization characteristics of the customer source of the pension project are obvious. The good and bad operation of the project is largely affected by the maturity of the surrounding environment. For the premise, we must first understand the environmental maturity of the project, and then combine the property conditions and scale of the project to evaluate the project’s operating situation. Otherwise, there is no way to compare and reference with your own project.

    The information you need to know include:

     the location conditions of the project (what is the location in the city, how mature, what are the regional image);

    的 The surrounding natural resources conditions of the project;

     Medical conditions around the project (whether there are internal medical institutions; whether there are hospitals around; what is the relationship with the hospital);

    的 The traffic conditions of the project (there are several types of public transportation that can be achieved; time from the city center to here, etc.);

     community resource conditions around the project (how many areas are around); r;

    The scale of the bed or building scale of the project;

     The building form and floor of the project;
    n n

    The success of the operating projects is largely related to the conditions of the project. The same is true for the elderly institutions. The location and scale of the project are the prerequisite for the success or failure of the project.

    Is divide the elderly group into six types: the elderly healthy elderly, the elderly who take care of the elderly, take care of the elderly for the elderly, take care of the elderly for a long time, professional care for the elderly, brain degradation (dementia) elderly people. (Here, the concept of the elderly is an elderly person over 80 years old.)

    Coloning different elderly people, the requirements for the human resources and hardware configuration of the institution are different.

    The height care -type beds and self -care bedroom design are completely different. As long as you look at the proportion of the various beds of this institution, you can figure out the main force of the project.

    It needs to understand what types of elderly people in the project, which elderly people to provide services in the face of the group; the project bed structure changes from the beginning to the present; Rate.

    It through the original bed structure of the hospital, combined with the actual situation of the elderly, we can see how accuracy of the original project market positioning and where the real demand of the market is.

    The charging standard is a major indicator for judging the market positioning of pension institutions.

    In fact, as long as you know the bed ratio and charging standards of the pension institution, the real positioning of this project can be judged.

    If it is a consultant plan for an elderly care institution, as long as the bed structure is set and the charging standard is set, the economic account of this institution can basically be calculated. Of course, follow -up of the terrain conditions of the plot or the construction conditions of the property, and then deepen and refine the adjustment, but the large positioning direction can be determined.

    The charging standards mainly depends on the collection standard of deposit, the charging standard of beds, charging standards for daily fees, charging standards for catering, and charging standards for different nursing levels.

    The charging standard is an important reference value of the retirement of the later market value of the pension institution.

    In addition to the charging standard, the method of charging will also determine the market acceptance of the institution, which will affect the price standard judgment of the payer. The charging method is mainly reflected in the formulation of charges, refund, and transfer.

    has many aging designs and utensils for the elderly inside the pension institution. Many people like to stare at these details. In fact, some larger and specialized equipment and facilities are more important. The main cost is the main highlight of the later marketing.

    The characteristic large -scale equipment of the elderly institution is mainly reflected in the three major spaces:

    one is the bedding, sanitary ware and safety call system in the bedroom of the elderly;

    The special professional equipment in public activity space, such as bathing equipment, spa equipment, etc.

    It is a professional equipment indoors in the treatment room, such as treating beds, traction equipment, massage machines, etc. Professional equipment in the washing room.

    What configuration standards for professional care for the elderly? What is the configuration standard for public bathing facilities? What is the configuration standard for rehabilitation facilities? What are the configuration standards for large equipment in the laundry room and kitchen? Is there any professional shift equipment and so on.

    The equipment and facilities are the largest cost of early investment in the early stage of the pension institution. The level of equipment and facilities can not only reflect the business philosophy, but also reflect the degree of professionalism.

    The old -age institution is a business that provides services to obtain benefits. The labor cost of the elderly institution actually accounts for 50 ~ 60%of the operating cost, which is the largest of the operating cost of the organization.

    The pension industry is a sensitive industry.

    The people who can understand the staff of the nursing home actually requires a professional level, because this first needs to understand the standards of various artificial proportion, such as the reasonable configuration ratio of nurses, the nurses’ workers’s Reasonable configuration ratio, the configuration ratio of social workers, and so on. Mature countries have standards for personnel ratio. Different ratio means different service effects. Experienced people, the point is to look at this one.

    In inspection, you need to understand that how many nurses are, how many nurses are, how many nurses are, how many social workers are, and whether special doctors, nutritionists, and physical therapists have been set up. (Rehabilitation Division), etc.

    If the ratio of the personnel, the quality of the service must be discounted, and the charge is not easy to collect.

    Is from the perspective of business, the proportion of the personnel is a part that needs to be carefully studied.

    It needs to understand what the service content of the agency can provide. The richness and professional service content is the fundamental guarantee for the continuous profitability of the elderly institutions and the level of profitability.

    For example, what professional services are there? What are the special services? What are the activities in the hospital? Various levels of care content, day care services, food delivery services, home -door services, training services, etc.

    What are the basic services? How did it provide?

    What are the professional services? The service method of service, charging method, usage rate, and so on.

    What are the services of characteristic? Who will provide it? Use. How to provide medical services? How to manage the old man with medicine? What should I do? Can I prescribe medicine in the hospital? Are there any doctors come to service? What should I do if I referred to the disease? wait.

    It to understand what specialized service content in the agency. Such as massage, foot therapy, sensory therapy, dementia training, ending care, etc.

    The characteristic highlights are the important content of attracting customers and marketing, which helps the reputation and increase rate of retirement institutions.

    The characteristics in the business, which is worthy of paying special attention to the psychological nursing concepts, operation methods and details of the agency’s love and spiritual comfort. Soft power.

    The quality of the elderly living will be directly reflected in the room space of the elderly, and it is one of the main points of the visiting institution.

    In addition to the decoration and hardware configuration of the room that ordinary people can see, pay attention to the orientation of the room, the size of the ventilation conditions, the area of ​​the indoor space, the landscape conditions outside the window, the safety design of the interior, the door, and the door Width design, various safety protection measures in the room, special functional design, etc.

    Is to understand these eight aspects, the understanding of the operation of the elderly institution should be relatively comprehensive. In the next step, we must understand the solution of the elderly institution in the management system and the specific problems in various management links. General inspections do not need to understand this level, but if there is a camp project and want to study in -depth, it is mainly to pay attention to the management level, operational level and operation level.

    It, visiting the elderly institutions cannot just look at the environmental details. In fact, the spatial layout and position of various functional facilities are more important than the details. The layout relationship between the kitchen and the restaurant, the relationship between the layout of public activity, the relationship between the layout of various functional rooms, etc. -Why do this layout like this? What kind of business philosophy? What is the operational effect of this layout? … These issues and feedback have high guidance for the planning plan of their own projects.

    It recommended to take these positions when taking pictures, it will be very valuable reference materials later.

    ***

    related articles:

    [“How to do market research for the pension project? —— Seven Key Modules of Pension Research (/P/)

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